GOOGLE ADS Expert In Malappuram

What is Google Ads?

Google Ads (previously called Google AdWords) is an online advertising platform by Google.

  • Google Search results (when people search for something)
  • YouTube videos
  • Websites & apps that are part of Google’s Display Network

How Google Ads Works?

Choose your goal → sales, leads, website traffic, brand awareness.

Pick your campaign type →

Search Ads → text ads that appear on Google search results.

  • Display Ads → image/banner ads on websites.
  • Video Ads → shown on YouTube.
  • Shopping Ads → product ads with pictures & prices on Google.
  • App Ads → promote your mobile app.

Set targeting → who sees your ads (by location, age, interests, keywords).

Set budget & bidding → how much you’re willing to pay per click.

Run ads & track results → Google shows you impressions, clicks, conversions

Example

  • Someone searches “buy running shoes online” on Google.

  • Your ad appears at the top of the search results.

  • If they click your ad → they go to your website’s product page.

  • You pay Google only for that click.

Benefits of Google Ads

  • Instant visibility (you don’t need to wait like SEO).

  • Highly targeted (ads only show to people who are searching for your product).

  • Flexible budget (you control how much you spend daily).

  • Measurable results (clicks, sales, ROI all tracked).

Why You Need a Website for Google Ads?

Google Ads work best when people click your ad and land on your website.
Your website is where they:

  • Learn about your product/service
  • Take action (buy, sign up, call, fill a form)

Steps to Create a Website for Google Ads:

Choose a Platform

  • Beginner-friendly → Wix, Squarespace, Shopify (for eCommerce)
  • Professional & flexible → WordPress

Get Domain & Hosting

  • Domain = your web address (e.g., www.mybusiness.com)
  • Hosting = where your website lives (Bluehost, Hostinger, SiteGround)

Design a Landing Page (important for Ads)

  • Clear headline → e.g., “Buy Premium Running Shoes Online”
  • Short description of your offer
  • High-quality images or video
  • Strong Call to Action (CTA) → “Buy Now”, “Get Free Quote”, “Call Us Today”
  • Fast loading speed (Google checks this!)
  • Mobile-friendly (most users click ads on phones)

Connect Google Tools

  • Add Google Analytics → track visitors
  • Add Google Tag Manager → manage tracking
  • Add Google Ads Conversion Tracking → see which ads bring sales/leads

Ad Compliance

  • Website must have:
  • Privacy Policy
  • Contact Information
  • Clear and honest content (Google rejects misleading sites)

Steps After Website Creation:

Set Up Google Ads Account

  • Go to ads.google.com

  • Sign in with your Gmail account

  • Enter your business details & billing info

Install Tracking on Your Website

  • Add Google Analytics → track traffic & user behavior

  • Add Google Ads Conversion Tracking → measure sales, leads, signups

Do Keyword Research

  • Find what people search on Google (e.g., “buy running shoes online”)

  • Use tools like Google Keyword Planner

Create Your First Campaign

  • Choose campaign type (Search Ads, Display Ads, Shopping Ads, etc.)

  • Select location, audience, budget

  • Write ad copy (headline + description + CTA)

Link Ads → Website (Landing Page)

  • Make sure every ad sends visitors to a relevant page, not just your homepage

  • Example: Ad about “Running Shoes” → link directly to the Running Shoes page

Test & Optimize

  • Run ads for a few days

  • Check which keywords, ads, or landing pages bring the most results

  • Stop what doesn’t work, invest more in what works.

Developed by zakiyaswaliha © 2025

All right reserved. Terms & Conditions

To Top