SEO Expert In Malappuram
What is SEO?
It is the process of improving your website so that it appears higher in search engine results pages (SERPs) like Google, Bing, or Yahoo. The goal of SEO is to increase organic (non-paid) traffic to your website.
Key Elements of SEO:
On-Page SEO
Optimizing content and website structure:
- Using the right keywords
- Writing quality content
- Optimizing titles, meta descriptions, and URLs
- Improving site speed and mobile-friendliness
Off-Page SEO
Building authority and trust:
Getting backlinks (other sites linking to your site)
Social media signals
Online reputation management
Technical SEO –
Improving how search engines crawl and index your site:
- XML sitemaps
- Secure website (HTTPS)
- Fixing broken links
- Structured data (schema markup)
Why SEO is Important:
- Brings free, long-term traffic
- Builds brand credibility and trust
- Improves user experience
- Increases chances of business growth online
Step-by-Step SEO Strategy for Beginners
Do Keyword Research
- Find what people are searching (use tools like Google Keyword Planner, Ubersuggest, SEMrush).
- Example: Instead of “shoes,” target “best running shoes for beginners.”
Create Quality Content
- Write blog posts, guides, and product descriptions that solve user problems.
- Add images, videos, and FAQs.
Optimize On-Page SEO
- Add your keyword in title, meta description, URL, and first 100 words.
- Use headings (H1, H2, H3) properly.
Work on Technical SEO
- Check mobile friendliness (Google Mobile Test).
- Use tools like Google Search Console to monitor errors.
Build Backlinks (Off-Page SEO)
- Reach out to bloggers & websites for guest posting.
- Share content on social media.
- Get listed in directories & forums.
Track & Improve
- Use Google Analytics & Search Console to track traffic.
- Update old content regularly.
- Improve pages that are ranking on page 2 to move them to page 1.
SEO Tools for Beginners (Free & Easy)
- Google Keyword Planner – Find keywords
- Ubersuggest – Keyword & competitor research
- Google Analytics – Track website traffic
- Google Search Console – Check performance & fix issues
- Yoast SEO (WordPress plugin) – Easy SEO setup